- SALEM -
Animated Series Logo Design

Overview: Designed a logo and visual identity for an original animated series, capturing a whimsical, storybook-inspired tone rooted in fantasy and adventure.

Goal: Create a distinctive, character-driven logo that reflects the show’s magical world while remaining clear, readable, and adaptable across different visual contexts.

Approach: Explored multiple hand-drawn lettering styles, refining curves, weight, and ornamentation to achieve a balance between playful charm and legibility. Incorporated subtle decorative elements and custom typography to evoke a handcrafted, narrative-driven aesthetic, then tested the logo across color variations and illustrated environments for versatility.

Result: Delivered a polished, expressive logo that enhances the show’s identity, integrates seamlessly with its animated world, and establishes a strong, memorable visual foundation for branding and storytelling.